How to make $50,000 on TikTok Shop using trends

Using trends in your TikTok Shop videos can increase your sales by up to 200%! Trends are the backbone of social media, driving engagement and visibility. If you examine any trending audio or dance challenge, you'll notice countless videos following the same pattern—proving that trends generate views and conversions.

In this article, we’ll break down how you can leverage trends to skyrocket your TikTok Shop sales. You'll learn how to identify trends, implement them effectively, and convert views into sales. By mastering these strategies, you can transform your TikTok Shop from earning a few thousand dollars a month into a six-figure business.

The Common Mistake Most TikTok Shop Creators Make

Many TikTok Shop creators fail to use trends effectively, instead opting for a "guessing game" approach—hoping that one of their videos randomly goes viral. But the truth is, virality can be calculated. You can manufacture viral videos by aligning your content with trending topics, social events, and pop culture references.

The biggest reason TikTok Shop affiliates fail to use trends is simple: laziness. While identifying trends is straightforward, it requires time and effort. However, those who take the time to research trending topics and incorporate them into their content see exponential growth in views and conversions.

How to Find and Identify Trends

Finding trends isn't complicated, but it does require an active approach. Here are the top platforms and strategies to discover the hottest trends:

1. Twitter (X) – The Trend Hub

Twitter is one of the best platforms for discovering real-time trends. If you scroll through your Twitter feed, you’ll see updates on major global events, celebrity news, and viral topics. Simply visiting the "Trending" section can give you a wealth of video ideas.

2. TikTok SEO & Search Bar

While your "For You" page may not always show trending events, using TikTok’s search bar allows you to find trending discussions. For example, searching "Super Bowl halftime show" or "Taylor Swift Grammys" will reveal a wealth of viral videos related to those events.

3. Instagram Explore Page

Instagram’s Explore page is another great tool for trend discovery. News updates, viral memes, and influencer posts often hint at the latest trends worth leveraging in your TikTok videos.

4. Google Trends & News

A quick Google search of "trending news today" or "popular social media trends" provides insights into what people are currently discussing. Websites like Google Trends also help analyze keyword popularity over time.

5. YouTube Trending Section

YouTube’s trending page highlights videos gaining massive traction. By analyzing these, you can determine potential TikTok trends before they peak.

How to Use Trends to Skyrocket Sales

Now that you know where to find trends, here’s how to apply them strategically to your TikTok Shop content.

1. Use Trends as Hooks

The first few seconds of your video are crucial. A trending topic acts as a powerful hook to capture viewers’ attention. For instance, instead of a generic product promotion, you could start with:

🚀 Example Hook: "Kendrick Lamar’s Super Bowl performance just exposed one of the most predatory industries—watch this before it's too late!"

This type of opening leverages a trending event to build curiosity and drive engagement.

2. Connect Trends to Your Product

After grabbing attention with a trending hook, seamlessly transition into your product by making it relevant to the trend.

🛍 Example: If you're selling a skincare product, you could use a trending celebrity’s skincare routine as a segue: "Kim Kardashian’s skincare routine just went viral—but here’s a cheaper alternative that works even better!"

3. Leverage Social Proof & Urgency

Social proof is powerful. Use testimonials, reviews, and user-generated content to reinforce the effectiveness of your product. Also, create a sense of urgency by highlighting limited stock or exclusive deals.

🔥 Example CTA: "This product is selling out fast! Click the orange cart below before it’s gone!"

4. Use Trend-Related Hashtags & Sounds

Including trending hashtags and sounds boosts your video’s discoverability. If a certain song is trending, incorporate it into your video to increase your chances of appearing in search results.

🎵 Example Hashtags: #SuperBowlTrend #TikTokMadeMeBuyIt #ViralProduct #TrendingNow

Case Study: How Creators Use Trends to Make Money

A great example of trend marketing is a creator who used Kendrick Lamar’s Super Bowl performance as a hook to promote a wellness product. He started the video discussing the trending event, then transitioned into a discussion about health, eventually promoting a product that helped with nasal breathing issues.

🚀 Result: The video went viral, generating thousands of sales within days.

Final Thoughts: Stay Ahead of the Curve

Staying on top of trends is crucial for success as a TikTok Shop seller. By leveraging viral topics, you can:

✅ Capture more attention ✅ Increase engagement ✅ Boost conversions ✅ Scale your earnings exponentially

Instead of playing the guessing game, take a strategic approach to trends. Use Twitter, TikTok, Instagram, Google Trends, and YouTube to stay updated. Integrate trends into your content effectively, and watch your TikTok Shop sales skyrocket!

Now that you know the power of trends, it’s time to take action. Start researching today and create your next viral TikTok Shop video!